Privacy Policy

 

1. Introduction

Welcome to Purple Infusion Ltd. (“we,” “our,” “us”). We are committed to protecting your privacy and ensuring that your personal data is handled securely, transparently, and in compliance with applicable data protection laws.

This Privacy Policy explains how we collect, use, store, and protect your information when you visit our website or use our services.

2. Information We Collect

We may collect the following types of information:

a) Personal Information

• • Full name

• • Email address

• • Phone number

• • Company/organization name

• • Job title

b) Service-Related Information

• • Information provided through contact forms

• • Consultation or inquiry details

• • EDI (Equity, Diversity & Inclusion) survey or assessment responses

• • Feedback and communication records

c) Technical Information

• • IP address

• • Browser type and device information

• • Pages visited and usage data

• • Cookies and tracking technologies

3. How We Use Your Information

We use your information for the following purposes:

• • To provide EDI consultancy, training, and advisory services

• • To respond to inquiries and communicate with clients

• • To conduct workplace diversity and inclusion assessments

• • To improve our website, services, and user experience

• • To generate reports (often in anonymized or aggregated form)

• • To comply with legal and regulatory requirements

4. Legal Basis for Processing

We process your personal data based on:

• • Your consent

• • Contractual necessity (to deliver services)

• • Legitimate business interests

• • Legal obligations

5. Data Sharing and Disclosure

We do not sell, rent, or trade your personal data.

We may share your information only with:

• • Trusted service providers (under strict confidentiality agreements)

• • Client organizations (in anonymized or aggregated EDI reports)

• • Legal or regulatory authorities when required by law

6. Data Security

We implement appropriate technical and organizational measures to protect your data, including:

• • Secure servers and encrypted systems

• • Restricted access controls

• • Confidentiality agreements with staff and partners

• • Regular monitoring and security updates

However, no online transmission or storage system is 100% secure.

7. Data Retention

We retain personal data only for as long as necessary to:

• • Fulfill service requirements

• • Meet legal obligations

• • Maintain business and compliance records

After this period, data is securely deleted or anonymized.

8. Your Rights

Depending on your location, you may have the right to:

• • Access your personal data

• • Request correction of inaccurate data

• • Request deletion of your data

• • Withdraw consent at any time

• • Restrict or object to processing

To exercise your rights, contact us using the details below.

9. Cookies Policy

Our website uses cookies to:

• • Improve user experience

• • Analyze website performance

• • Understand visitor behavior

You can disable cookies through your browser settings at any time.

10. Third-Party Links

Our website may include links to third-party websites. We are not responsible for their privacy practices and recommend reviewing their policies separately.

11. Updates to This Privacy Policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated effective date.

12. Contact Us

If you have any questions about this Privacy Policy or your data, please contact us Here